Let Me Entertain You - The Brave New World of Online Advertising
Tom Edwards
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Posted 07.08.2012
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UK Tech
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UK Tech News
Advertising has traditionally always been a one way street - advertiser talks, consumer listens, end of story. But in an online world where anyone can seek and consume the information they want to - and ignore that which they do not - ad agencies are having to push their creativity ever further in their bid to grab hold of, and interact with, the fickle attention of an internet-savvy consumer.
