Why was there so much affection palpably pouring from the keyboards and smartphones of the general public? Well, I offer this; it is at least partly out of guilt. We have all played our role. All of us. Well, probably nearly all of us.
The problem is that Ed has just admitted that he is putting money into the coffers of Amazon - a company identified as a legal tax avoider and which many members of his party (and others) have promised to boycott.
I have been bowled over by the creativity, hardwork, generosity and kindness of the indie author community, who are so generous in working together for each other and demonstrate daily that self-publishing is the most creative and reader-centred route an author can take today.
Corporate tax avoidance is rapidly becoming a big political issue. To most right thinking people the idea that multinational giants like Amazon and Starbucks avoid paying their fair share of tax is unacceptable.
It's easy for politicians to look tough by asking questions, it's harder for them to stand up and take action. The challenge for campaigners now is how to turn this surge of interest in tax avoidance into people-powered pressure that forces a genuine, tangible result.