It's that time of the four year cycle that Olympic athletes get compared to our more regular, familiar, stars. As comparisons go, it's hugely unfair. Predominantly it's footballers, but the prima donna attitude of other stars such as Kevin Pietersen has seen sportsmen in a whole variety of disciplines compared too.
Reading about the athletes reminded me that such pride and inspiration is a key ingredient of the Olympics. These people have worked unbelievably hard to reach the top of their game and in the coming days they'll be competing at world-class level, representing their country, in front of their home crowd.
Make no mistake: the failure of G4S to provide the requisite security staff is a true debacle, and lampooning a pitiful British summer has always been fair game. But one of the less helpful stories to have emerged in recent weeks is the discussion of so-called 'Plastic Brits': members of the British Olympic team who were born overseas.