The much reported research by Pew Charitable Trusts, Payday Lending in America: How Borrowers Choose and Repay Payday Loans, notes that some fifty-eight percent of payday loan borrowers have trouble meeting monthly expenses at least half the time, and a worrying seventy-eight percent of borrowers rely on information from lenders, not independent market analysts or comparison sites, when choosing to borrow money.
You remember Sid, right? Back when what then passed for the commanding heights were being privatised in the late 1980s, ad agency BMP got taxpayers' money to convince taxpayers to buy shares in the taxpayer-owned British Gas. No doubt Vince Cable is already taking pitches today from Soho ad agencies wanting to help him giveaway shares in the taxpayer-owned Royal Bank of Scotland.