For one, fleeting week, the sun came out and it was the height of the British summer. In a flurry of sun, cider and sunglasses, the public stripped-off and it was all naked knees and strappy sandals. I love summer and enjoy giving my poor, bobbly old tights a rest, but with the heat arises a problem - the dilemma of workwear.
If one is to take the latest edition of Fashion Week Tunis as a micro-scaled representation of the relationship between the political and the social, it is clear that the creativity revealed during this event owed much to the dialogues established not only between designers and artists in the Maghreb but also between creative voices located worldwide.
It's so much easier to do office wear when it's cold outside. Rubbish weather gives you an excuse to cover up, skirts over the knee, legs hidden in opaque tights, and cardigans under blazer jackets. But I want to look summery and stylish and still be considered as a serious candidate, without overspending.
Instead of being shut out or feeling excluded, customers are now connecting with the brands they love and feeling that they are part of an industry which has traditionally been closed off to outsiders. This increased level of interaction is allowing brands to monetize through awareness, engagement, passion and brand loyalty.
As a devoted Company reader, it was with a mixture of disappointment and disgust that I read 'This Is Skinny Club', an anonymous opinion piece in their June issue. 'Anon' describes how she lies to close friends about what she has eaten to avoid their concern, forces herself to exercise even when watching TV, and spends 90% of her life denying herself food.
From slinky, sensuous, sexy, silk lingerie, to rough textured coats, us humans cannot shop or even 'browse shop' without touching clothes around us. Surrounded by the array of textures, colours and fabrics we cannot help our selves but touch or pick up the piece of clothing. This is almost like a drug!