The thought of an intelligent, sentient Moon Bear being locked in a cage no bigger than itself for 20 years with a dirty, metal catheter crudely inserted in to the gall bladder while bile is endlessly and painfully extracted sounds like a torturous experience beyond the capabilities of any living being. But it happens.
I'm not going to talk to you about prostate cancer, testicular cancer or erectile problems, which you can't fail to miss in the form of awareness campaigns, TV adverts and your latest issue of FHM. Instead, I want to focus on an equally devastating, less publicised, more taboo topic - mental health.
Last week we were all shocked by the heartbreaking photos of Hope the dog who was found emaciated and half the weight she should have been. She was described by a vet as the thinnest dog she'd seen alive.