It's common knowledge that the current jobs market is competitive to say the least, with youth unemployment on the rise. The controversy surrounding unpaid internships then is illustrative of the dilemma many graduates face, stuck between a rock and a hard place where the need to earn money is in conflict with the need to gain experience in their field of interest.
The manner in which the government is seeking to introduce apprenticeships serves only to polarise the debate, ensuring that young people are either classified as 'apprenticeship' material, or are left to join the ranks of thousands of graduates competing for the grossly limited number of entry-level jobs.
We know how much our listeners like to see behind the scenes and get exclusive backstage access, so we are aiming to open up what Radio 1 and Radio 1Xtra do across the entire month. The relationship between us and our audience feels close than it ever has. They have access to the inner thoughts of our DJ's via Twitter. They can often get to watch, as well as listen to, our regular output. So the challenge for the month is how to bring them even closer. The centrepiece of our Access All Areas activity has rapidly become Radio 1's first ever intake of interns.