Folk is one of those understated, effortlessly cool clothing brands often spotted on trendy media types and music industry boys who want to look like they haven't tried too hard. Through combinations of intricately stitched patterns, beautiful fabrics or unusual, interesting cuts, for all it's seemingly simple design, Folk stands out because it's all about the detail.
A graduate of London College of Fashion (LCF), Matteo Mollinari showed his Spring/Summer 2013 menswear and accessories range as part of LCFM, an initiative that brought together LCF menswear alumni Molinari, Domingo Rodriguez and Asger Juel Larsen to show their collections to an attentive audience that gathered on a runway at the Royal Society of Arts on 15 June 2012.
We could feel that Camden was different than anything we knew in California. Southern California was hot and bright, the Santa Anna winds dried out your skin and messed up your hair. I was using SPF 50 and had my hair cut like Justine from Elastica. I didn't fit in to say the least. But when I was in Camden I felt like I finally fit in.
It's particularly interesting to note that it's younger men who are really embracing luxury fashion over older generations. Although they currently make up as small segment of the overall spend, Gen Y presents an interesting opportunity for the luxury fashion designers and houses, both in London and across the world.
Nike really are smashing it at the moment. Never mind the Air Wovens, Flyknits or the mad Yeezy II hype, for me it's all about the understated, super tactile designs of NIKECraft, the new collaboration with bricolage sculpture artist Tom Sachs.
The man responsible for the new 'Tailored by Umbro' England kit is head designer, Rob Warner, who talked me through the process for designing such a high profile piece as the England football shirt.
I have a particular fondness for menswear label Jack Spade, the New York brother brand to womenswear sibling Kate Spade, having been introduced to them a few years ago when I first met my other half. I was so taken with his army green twill messenger bag and its pop of orange lining, that I went straight out and bought one myself.