To an advertiser you are many things: you are where you are, what you read, the tools you use, the games you play, and the people you contact. This means that the data inside your smartphone is a gold mine to advertisers, and many companies have begun mining that data through tracking on mobile websites and in mobile applications.
For decades, TV has had a prosperous reign as king of the living room. Entertaining millions daily, it's no wonder we've given the medium ultimate reverence. But just as a monarch's underlings often seek to usurp them, tablets and mobile devices are rising up and gradually stealing attention from TV's once captive and faithful audience.
No piece of software is perfect or can ever be perfect. These imperfections within the code can be exploited by hackers to gain access to your computer. Once an exploit is found, it is patched by the software company which then sends an update to its users. This is the update that you keep ignoring.
It seemed all the world's newswires went into meltdown this week at the exciting news of a pair of new Apple iPhones soon becoming available. But while Apple continues to command a huge share of the growing smart phone market, it is use of Android phones that continues to expand at the biggest rate.
Today's workforce no longer expects to be kept within the confines of the four walls of the office; people expect to be able to work from home and on the go and if their employers won't provide them with the technology to do so, they'll simply use their own. Unfortunately, this has opened a can of security worms for IT departments worldwide.
Today the BBFC becomes the new regulator of mobile content, replacing the Independent Mobile Classification Body, which had regulated this content since 2004. From 2 September, the BBFC will provide the UK mobile network operators EE, O2, Three and Vodafone, with a new independent Classification Framework for content accessed via their mobile networks.
Increasingly marketers are experimenting and investing in ways to close the campaign loop to improve relevance and quality of offers made to customers. New techniques are becoming available to better monitor the customer's journey and redemption behaviour, thereby improving the quality of customer insights and optimising campaign return on investment.
From super-fast processors to Near Field Communication capabilities, these smartphones boast a raft of new features designed to make your life better. But they also come with a hefty price tag; what is the point in spending big on mobile handsets if you are not going to take advantage of their capabilities?
A myriad of Google Reader clones have already sprung up in Reader's place so there is no loss, I just need to migrate to a replica product designed to replicate the Google Reader experience and my problem is solved. But I'm not convinced. Kicking the RSS habit has actually meant that I've been reading better, more diverse stories, from more sources.
Contactless payment cards aren't the only new payment tool that's changing the payments landscape. Mobile payment and wallet solutions are set to transform how consumers manage their money and interact with merchants. For businesses, while this can seem like a daunting transformation, this transition can offer a wealth of new insight and contact points between the organisation and the customer.
Our phones and tablets share data with their manufacturers and our mobile service providers as a matter of course. Apps collect data for the use of the developer as well as "data aggregators," third-party information gatherers that look to use this information as you bounce from app to app to better target you for advertising offers.
why is it we seem to value physical over digital so much? We often act very much more recklessly in the digital world than the physical. After all how many of us have taken directions from a friend or colleague to visit a certain website without a second thought? Few people take the trouble to check the validity of the website we are visiting before we go there, or even know what to look for.