One of my early favourites was "Is the Turin Shroud Genuine After All?" a lovely question in the Mail on Sunday in April 2009, especially for that highly-collectable "After All" at the end, which brilliantly implies that the Mail on Sunday knows perfectly well that the shroud is a fake, but that some startling new evidence has come to light that suggests that the fruitcakes had been right "all along".
The Financial Times made media headlines in June 2011, when the business paper launched an HTML5 app and began selling subscriptions to readers directly via mobile web, opting to avoid the hefty 30% cut Apple requires for doing business inside its virtual gated community.
The pips are squeaking. As the deadline approaches for Lord Justice Leveson to make his recommendations on press regulation to the government, the public debate gets more strident. Rumours abound that he will recommend a role for the state. The chairman of the Press Complaints Commission urged him in a speech last night not to go down this path.
The Irish Times Digital Challenge is an initial experiment in which five startups entered the Irish Times building for eight weeks.
Step forward the No More Page Three campaign, which has recently exploded onto a laptop near you. It has already received thousands of comments from its signatories explaining why they have signed. They range from simple statements, such as ''Because boobs aren't news", to more disturbing ones like, "no male friends who look at these pictures say 'I respect her'"...
Some months ago I set up The Irish Times Digital Challenge to invite digital entrepreneurs to propose ways to work with The Irish Times.
Daily newspapers will one day provide the most intriguing episodes in the story of how traditional media was tortured and tamed by the digital new wave. But the winners are starting to draw away from the losers in a race many will not finish. Try this hot four of traditional media companies in Europe and the US.