In a week when the country is collectively obsessed about a group of elite athletes running around small grass courts in SW19, it's hardly surprising a pair of running shoes topped the headlines. What's more surprising is who was wearing them. Never mind the commercial power a Nadal or Sharapova can have when wearing a certain brand of T-shirt or skimpy tennis skirt. This week, Democrat senator Wendy Davis managed to turn a pair of pink Mizuno trainers into Amazon's best-selling shoe.
The reality is that Brazil is not just developing for itself. If this was the case it would be focusing on provision of public services considerably more. But in an era of globalisation it is staging development for the world and so priorities have changed. Therefore it is easy to criticise the Brazilian government for skewing its development focus, but it has too many actors to please.
At this point, the government's response is usually to point to the raising of the income tax threshold, as a key policy helping to address the cost of living. This has undoubtedly eased the pressure for those households that have benefitted, but sadly any benefit that would be felt has been completely wiped out by rising costs and cuts to benefits and tax credits.
Climate denial rests on the assumption that 97% of climate scientists who believe climate change is caused by human behaviour are wrong, and, remarkably, a small group of mostly journalists, politicians, business people, and general non-scientists - many with strong links to the fossil fuel industry - have managed to disprove the link between human behaviour and climate change, and in doing so unearthed a global science conspiracy.