'Ceeya Ceefax' ran the Sun's headline as this week's official switchover to digital TV spelt the end of the television-based information and news service. Checked weekly at its peak in the Nineties by around a third of the British population, the retro news pages updated its last flight details, that day's weather and then disappeared from our screens forever... Time for a little nostalgia? Barely. A straw poll round the office offered up the not-too-startling revelation that most of us presumed it had ended years ago. How on earth had it survived this long in the age of Google?
If you don't have a website, a blog, Facebook (personal and company page of course), Twitter account, a running LinkedIn profile, updated Gorkana listing, Polyvore, Pinterest, A Small World, an Android AND iPhone (one for function and one for peer recognition), oh and Foursquare - we simply become irrelevant if we aren't in the 'scene' of a young and highly competitive environment.
In recent weeks the news has been dominated with reports about cyber 'trolling' or in layman's terms, abuse or harassment posted on social networking sites. Celebrities in particular have become targets of such cyber 'trolls' from Ashton Kutcher to the lesser-known, former TV presenter Richard Bacon.