Earlier this week 10 budding digital start-ups gathered for ignite100's demo day in London. It had been an intensive 13-week build up and this was the companies' second chance after the success of the demo day held in the programme's home of Newcastle.
Hailo is an interesting business because drivers tell you that already 7,000 of the network of 23,000 cabs are using the service. But it's very much on their own terms. Want to pay cash for a cab in the middle of the day? A driver will pull up in two minutes. Want to pay by credit card in the evening the app often struggles to find a single taker.