The latest psychological research suggests the protracted campaign, adversarial debates, plotted strategy, choice of running mates, elaborately groomed wives, and carefully schemed policies, have a lot less to do with the final result, than the politicians or the media pundits, would have you believe.
The news for George Osborne continues to get worse. YouGov's latest survey for the Sunday Times was conducted following the news that Britain's economy contracted by 0.7% in the second quarter of this year - a worse figure than most economists had predicted. Even if, as I suggested last week, the final revised figures are not as bad as this, the pressure for the time being on the Chancellor is growing more intense.