When it comes to video production, advertising, marketing and branding there are certain tropes and ideas that tend to get banded around and eventually overused. Much like in the fashion industry when an idea can be so good and so attention grabbing that it will be lifted from obscurity and the alternative into the moronic ubiquity of the mainstream.
Many people's initial perception of Scotch whisky is that it is still very much an (older) man's game. When I first stepped into this role I remember feeling very aware that I was a woman in a man's world and I knew I was taking on a big responsibility. Me, and my nose, are overall responsible for ensuring consistency across 10 million bottles of whisky a year.
'Whisky Galore!' the wartime film and story of the people of Eriskay seizing upon the whisky cargo of a nearby shipwreck, has forged headlines and cultural associations of the drink, since it hit our screens almost 65 years ago. And the associations continue to this day. Last week, one lucky buyer paid £12,050 for two bottles of that now infamous cargo.
This commonly asked question about whisky is one that keeps cropping up amongst drinkers and consumers. It is also a common view in a similar way to the way one thinks about older wines. It is often heard or assumed that the increased age of a whisky therefore makes it the better than its younger counterparts. But is this statement true or is it a common misconception?
Whisky is a popular Father's Day gift, but buying it can be daunting experience if you don't know about whisky, especially if you buy it rarely. The big question is, which of the vast array of bottles on the shelf is the right one to choose? Here is our quick guide to help you buy the correct present for your dad.