Read More: Sports, Nike, Olympics, Advertising, Innovation, Wieden Kennedy, Video Games, Super Mario, Video, UK News
With the Olympics in full swing it comes as no surprise that the inner competitor within all of us is emerging. From my own experience I've been trying to improve the time on my 5k runs. The desire for improvement, particularly in sports should never stop.
I've heard people say, "Coke make such cool adverts", and it's true, their ads usually are, but it isn't Coke that makes them, it's advertising agencies.