The UK's Chartered Institute of Public Relations (CIPR) has today unveiled a guide advising PR people on how to approach article on Wikipedia.
PR Week ran an article this week that reported on the EthicalWiki's report 'Brands on Wikipedia by the Numbers'. The report claims that 85% of brands on Wikipedia are poorly represented and the US consultancy behind it has called for brand managers to better understand the site's content needs. It goes on to say "the vast majority of brand pages on Wikipedia are poorly edited".
What's Wikipedia founder Jimmy Wales' one tip for success? Fail. In a speech on Tuesday, Wales told the Hult International Business School that ...
The start of 2012 hasn't been smooth sailing for the internet and its users. First up, the US government attempted to introduce the Stop Online Piracy Act (SOPA) as a way of protecting US citizens' intellectual property on the internet. Most worrying, out of America's attempts to legitimise US companies attempts at suing individuals - the EU has now signed up to a similar bill.