Facebook just introduced a new advertising option for marketers, the ability to promote status updates on a per-post basis, to increase their reach. While this feature is being rolled out slowly and is not yet live to all brand pages, we'll outline the mechanics of this new function below, and take a peek about our own fan community's reaction to the new feature.

Creating an engaging brand experience on your Google Plus Page will help improve your search rankings and your paid Google ad performance on Google.com, as well as across Google's ad networks. Your social presence matters now more than ever in both consumer engagement and your marketing bottom line.

One of the most effective ways to build and engage an online audience is to run a brand-relevant social marketing campaign. UK-based Yorkshire Tea is an example of a company that significantly grew its Facebook fan base with a month-long promotion designed to engage fans.

So you've built up your brand's fan base on Facebook and now you're wondering what you can do to actually turn these fans into paying customers? Here ...