Will.i.am argued that "scientists need to be more sexy" advocating for a more celebrated and exposed community. "You guys need to have your own Oscars. We're at one of the world's most important events and no one knows about it". Bill Gates went on to say how "more money is invested into researching male baldness than helping the developing world".
What better way to mark this momentous event than to announce the appointment of the new Creative Director! The industry titan that is going to lead the BlackBerry charge, whose creativity, innovation and inspiration is going to restore them back to former... What's that you say? It's Alicia Keys? Really?