For women in business, building a strong personal brand is a critical investment in the rise to the top. As Rita showed us so powerfully through the annual Interbrand Brand Index, strong brands have held their value even in difficult times. There is less risk in a strong brand and more chance of a return.
As mothers across Britain wake up this morning to bunches of flowers, breakfast in bed and handmade cards, it seems appropriate that one of the biggest news stories of the past week was the sharp increase in the number of women taking up board positions across the UK. I say "sharp increase", in practical terms, the headline-making reality is merely that we are on track to exceed the government's recommendation of 25% of FTSE 100 board positions being filled by women by 2015, hardly a victory for equality, but a step in the right direction if nothing else.