I'm sure many soldiers had opposition to the arguments politicians were making when they were being shot to pieces in horrible battlefields. But that's not what Remembrance Day is about; it's a neutral showing of respect for those who have died in conflicts, whether or not the conflicts themselves were agreed with.
Publishing publicists are keen for authors to have as high a public profile as possible (as are plenty of authors themselves.) As this New York Times article demonstrates beautifully, this cult of self promotion isn't exactly a new phenomenon. But what about the drawbacks of this style-over-substance approach when it comes to reading the books themselves.