I have felt we've lost that sense of people power in recent decades: Until now. Facebook has a global reach of 850 million people. This is an online community with the ability to raise awareness on a scale that is unprecedented.

Here's another intimidating statistic about YouTube: 86,400 videos are uploaded to video every day; that's the equivalent of Hollywood making and releasing 302,400 features every week. Of course the content comes in many forms, which is why some of the web videos get so many hits, the viewers are out there for sure.

As good as the content ID system is for musicians, it can make mistakes - it is technology after all. Google have a dispute system in place for videos that have been mis-identified which should resolve any potential issues... shouldn't it?

As it stands for now we are going to have to watch a public funded body blow millions on what will probably be commercial failures at the box office in order to fulfil some kind of colonialist ideology that we can impress the world with giant British productions that are purely made to stand up to whatever sequel or remake Hollywood has released that week.

If 2011 was the year that the world became completely besotted by viral videos, then 2012 will be the year where original content hosted by online video sites broke through to challenge the waning dominance of the television media and its network overlords.

This video shows divers "fishing under ice" beneath lake Saarijärvi in Vaala, Finland. It’s difficult to determine how the scenes in the mind-bo...