So what makes a video go viral? And what are sketch makers doing to compete? Benton the dog, the Britney fan who screams 'leave her alone!' the Jedi Kid - is the trick for sketch producers' success on Youtube to scour the 'most watched' clips, to be ready to pounce on the next clip with the potential to spread like a middle age midriff?
John Lewis caught ours (and the whole of Twitter's) attention with their new Christmas video and reworking of The Smiths class, Please, Please, Let Me...
The seventh Dublin Web Summit kicked off this morning with some of the biggest names in the online world in attendance, including the founders of YouTube, LinkedIn, Skype, 4Chan and Angry Birds.