Tamara Roukaerts
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Tamara is Director of TRM&C - a business that provides strategic marketing support to high growth, high tech companies.

Her previous role was Head of Marketing at augmented reality start-up Aurasma - now an HP company. She launched the platform, taking it to over 15,000 commercial partners and four million users in two years. Before Aurasma, Tamara led marketing at venture-backed Light Blue Optics and for a $100 million joint venture between the University of Cambridge and MIT.

She started her career working in advertising for Saatchi & Saatchi and has degrees from King's College London and Oxford University. Tamara has presented at conferences around the world and writes for The Huffington Post and other sites about technology, marketing and the way we live.

Blog Entries by Tamara Roukaerts

Is Digital Art the Real Thing?

(3) Comments | Posted 2 April 2013 | (12:39)

Tracey Emin stands in a rain swept Time Square at midnight, lit by giant advertising screens that in tired parlance never sleep.

Pieces from her digital collection "I Promise to Love You" are slowly inked in neon hand across the New York night, momentarily displacing adverts for the "The...

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Samsung's Guys and Dolls: Unpacking the Stereotypes In the Galaxy S4 Launch

(1) Comments | Posted 15 March 2013 | (18:18)

Another day in the tech space, another cringe worthy, misguided product launch. On Thursday night it was Samsung's turn at Unpacked 2013 and - not one to be outdone by Qualcomm's recent antics at CES - Samsung chose to unveil its new flagship phone, the Galaxy S4, in...

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Educating Beta - Why Kids Need to get Behind the Apps and Learn to Code

(2) Comments | Posted 19 November 2012 | (10:45)

Children growing up today are past masters at mobile. They're weaned early onto digital, their little minds soothed, calmed and cajoled with touchscreen time. As parents, we marvel at how quickly mere babes in arms master the swipe, double tap and pinch zoom. It's virtually becoming recognised as a milestone...

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If a Tree Falls in the Forest and Nobody's There to Tweet it...

(0) Comments | Posted 28 September 2012 | (07:41)

Standing in the stadium crowd watching Lady Gaga earlier this month, I along with 55,000 other fans lifted my phone and took a photo. On my way home from the gig, I flipped through the montage of photos, gifs and videos I had made during the evening and one image...

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Reality Bytes: Remaking the World with our Mobiles

(0) Comments | Posted 12 September 2012 | (23:56)

One of the truly great things about augmented reality - or AR for short - is its almost endless potential to refresh our take on the simple, everyday things in life by effectively them for our digital age. I'm talking about the little things around us that we've always...

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Everything You Always Wanted to Know About Augmented Reality but Were Afraid to Ask

(1) Comments | Posted 25 July 2012 | (13:26)

Cast your mind back five years ago. If you work in media, marketing, business or tech, you'll no doubt remember a debate that raged in blogs, board rooms and bars after work. Was there really a business case for the then new-fangled craze of Social Media? Could Facebook and Twitter...

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