Tim Gibbon
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Tim Gibbon is the director of communications consultancy Elemental, which he founded in 2001.

After graduating from the School of Journalism at UCLAN and working as a print and radio journalist, Tim moved into media roles at digital marketing agencies. For more than a decade he has worked with evolving digital marketing and media embracing the latest developments such as social media.

Tim works with a variety of organisations including agencies, global brands, niche businesses, media outlets, SMEs and start-ups. He creates, builds and maintains awareness for them in addition to executing and managing concepts created by Elemental.

His expertise is integrating media and marketing into emerging digital channels for B2B, B2C and P2P audiences to drive brand loyalty and/or sales. He has proven experience effectively communicating the correct messages into the right channels whether they are above, below and through-the-line marketing.

Tim co-founded the Social Media Portal (SMP), a news and information directory mapping social networks globally in September 2007 with Rachel Hawkes.

He is a regular guest speaker at well-known industry events and columnist for trade magazines writing articles and features. He supplies industry comment on media and marketing issues for a range of publications.

Tim’s experience includes adidas, Bahamas Tourist Board, Intel, MGM MIRAGE, New Line Cinema (Lord of the Rings), Reebok, Vivendi Universal, Universal Pictures and more.


Tim's articles can be found on the Elemental blog, website and at SMP. Visit Elemental’s creds and showreel to learn more about the campaigns that Tim manages.

Tim likes to spin old school tunes on his decks.

Blog Entries by Tim Gibbon

How the London Fire Brigade Uses Social Media to Save Lives

(0) Comments | Posted 26 June 2012 | (11:58)

The Eat My Goal Euro campaign by the London Fire Brigade (LFB) wants fans to get a takeaway and not to cook after the pub during Euro 2012, but how is social media helping it reach audiences?

The London Fire Brigade's (LFB) 'Eat My Goal Euro 2012' campaign...

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Is Your Business Facebook Page Ready for Timeline?

(1) Comments | Posted 8 March 2012 | (19:48)

Timeline for Facebook Pages arrives at the end of this month 'Like' it (excuse the pun) or not, so is your business ready for the changes?

As with everyday user accounts like yours and mine, Timeline it hasn't been greeted by everyone with open arms. However, since this implementation...

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Retail Businesses: Finding a Home Across Social Networks and the Web

(0) Comments | Posted 4 March 2012 | (14:33)

After discussing brands can best prepare for a digital presence (regardless of stature) and the value in securing relevant domain names and matching social assets, this article will review some of the options are for businesses that don't have a main website.

The below recommendations...

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Venturing Onto the Web? So, What's the Value in a Domain Name?

(0) Comments | Posted 23 February 2012 | (22:31)

Last week I looked at how a website should be periodically reviewed to ensure that it's ready to handle and manage business and promotion operations effectively. This week, the focus is what to consider before when getting to grips building a site. It may not be the first on the...

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Prevention Before Cure: Preparing and Keeping Your Website in Order

(0) Comments | Posted 17 February 2012 | (10:54)

In competitive marketplaces the web, related social media and even mobile channels can be unforgiving. The window of opportunity to entice and maintain interest is limited if the quite straightforward approaches aren't adopted. Fail here, and the task of 'turning the frown upside down' could become an impossible mission.

...
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How Can Social Media Buy-in Across the Board Help UK Businesses?

(0) Comments | Posted 2 February 2012 | (13:11)

Achieving social media buy-in with senior management and the board can create comms harmony within an organisation, but why is this essential and why is this about more than just marketing?

Social media is a buzzword forced upon us daily, but for many it's intangible in achieving business...

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Retail and the High Street: Setting the Social Media Scene for 2012

(0) Comments | Posted 26 January 2012 | (11:37)

There were two reports at the end of last year significant to social media and retail: 'Understanding the High Street' by Mary Portas and 'International Communications Report' by Ofcom.

If the reports had a combined message, they could have proved to be very useful for UK businesses during the...

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Can The X Factor Muster Another Number One?

(0) Comments | Posted 4 January 2012 | (13:25)

UK X Factor 2011 winners Little Mix (who were the first group to ever win the X Factor) were beaten to the Christmas number one by the Military Wives Choir, but how did it play out?

The girl band that won the hearts of the voting public couldn't of had...

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How Did Social Media Predict the X Factor Winner?

(0) Comments | Posted 20 December 2011 | (02:02)

Love it, hate it or indifferent to it, interesting things surround the social media world of The X Factor - especially from a programme making perspective. The evolving social media landscape always had the potential for producing interesting analysis for what was one of the UK's most anticipated...

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