It is a bit rich for the man who made EU baiting and hating an Olympic sport to claim the BBC is obsessed with Brexit.
If the BBC or anyone else is obsessed with Brexit it is because our exit from the EU is going to dominate the government's and therefore the media's agenda for probably the next three or four years.
So yes, Brexit will provide the BBC, ITV, tabloids, online news and indeed pub conversations with good material for years to come. The pound crashing, Marmite off the shelves, inflation re-emerging, Japanese car manufacturers seeking guarantees about access to EU markets for cars built here, academics turning down jobs in the UK and indeed the positive aspects of Brexit such as an increase in exports will provide many hours of TV coverage and column inches. No room for surprise here IDS.
Nor can IDS be surprised that, with the Brexiteers building much of their case on the need to regain sovereignty, MPs of all parties, remainers and leavers both, are now calling for parliament to exercise its sovereign right to debate and vote on the Government's outline negotiating position before it invokes Article 50.
Why do IDS and our PM, who has the legitimacy granted her by an internal party election in which she ended up the sole candidate, believe they can bypass parliament and impose their interpretation of the vote to leave the EU, which was a vote for departure but not for a destination?
They have no such mandate.
So I welcome debate, coverage and polemic about Brexit from both camps. Clearly IDS is waking up to the fact that the impact of Brexit in the real world of jobs, inflation and international relations is longer-lasting than the promise the Brexiteers made of £350 million per week for the NHS.
Perhaps he should have listened to the experts after all.