Tom Cornwall
Thomas Cornwall helps people and businesses turn human understanding into an unfair competitive advantage.

Thomas is the Director of Behave, London’s behaviour change boutique. He is known as one of the leading behaviour change experts, having advised brands, agencies, governments and organisations on creativity, innovation and behaviour change in four continents.

These have included – Samsung, BT, PWC, the British Government, the UN, the London School of Economics, leading advertising agencies and fast-growing startups. Thomas also consults as a business growth advisor to private clients around the world.

His work has been featured in media internationally including The Huffington Post, PRWeek and has collaborated with the innovative TED platform.

Thomas graduated with a BA(Hons) in Economics and Politics from the University of Sussex. He was then a finalist for the Kennedy Scholarship to Harvard University. Thomas lives in South West London with two goldfish and too many guitars.

Entries by Tom Cornwall

How to Make Better Decisions - Seven Lessons for Business and Life

(0) Comments | Posted 6 May 2016 | (18:32)


Have you ever wondered what makes the difference in the quality of people's lives?

It isn't talent. Or hard-work. It isn't that one person has more desire than another.

The difference lies in the decisions they make. And their ability to make the...

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The New Creative Revolution

(0) Comments | Posted 25 January 2016 | (00:48)

It's happening in Canada, New Zealand, Tanzania and the UK. Where it's being used to half the risk of death in hospitals...with a simple check-list.

It's happening in the US. Where it's being used by an online retailer to add...

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How To Relax: The New Two-Minute Method

(2) Comments | Posted 15 July 2013 | (23:25)

Hands up if you wish you could get just a little break from the rush-rush-rush? In a world as fast-paced and distracted as ours has become, how can we still take the time in our day to relax a little? By the end of this article you'll be in the...

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Think SMUTTY: The 6 Steps To Achieving Your New Years Resolutions

(1) Comments | Posted 3 January 2013 | (00:57)

We all do it once a year. And when we do, we do it with the best intentions but how often do we actually achieve what we set out to? I'm talking of course about New Year's Resolutions.

After recovering from yesterday's obligatory New Year's Day hangover maybe you...

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How to Avoid the Next Great Resource Disaster

(0) Comments | Posted 18 November 2012 | (02:17)

At the end of a week when BP were fined $4.5 billion for the Deepwater Horizon disaster, attention should turn to avoiding the continuation of another waste of natural resources; human potential. Because every day thousands more barrels are being wasted by the promotion of a pursuit of happiness through...

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How to Be Happy: The Surprising Truth

(12) Comments | Posted 15 November 2012 | (23:00)

Happiness. We all want it and yet it seems as to elude so many of us - no matter how hard we try to pursue it. According to a recent poll by the Office for National Statistics just 32% of people in the UK reported high levels of happiness

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