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So Kick Me in the Teeth, I Still Like BlackBerry

Posted: 04/07/2012 00:00

Newspapers and broadcasters are preparing obituaries for RIM. The Blackberry apocalypse is nigh. Treatments vary. One uses a mocked up headline graphic of the company logo, crossing out the M and inserting a P.

Another will simply say BlackBerried! Phonemaker RIM is dead. The posh papers will echo the sentiment, using way more words, including some rather large, unnecessary ones that wouldn't fit on an iPad, let alone a smartphone screen.

The Will it Blend? guy will trade his white lab coat for an undertaker's garb to execute one last mournful flick of the switch, reducing a beautiful Bold 9900 to a small pile of ashes.

And he'll utter a terminally cheesy sign-off over his ill-chosen background track The End, by the Doors...

"Yes, folks, sadly, all good things must come to a blend," he'll say with an ironic smile to make you glad your BlackBerry screen isn't big enough for watching YouTube videos.

BlackBerry just can't seem to waken from its own nightmare.

Trolls and haters are in their element right now, wishing BlackBerry a quick demise and cursing anyone brave enough to defend them.

On Twitter, some act like vicious British football fans celebrating the demotion of their most hated rival team.

2012-07-02-blackberrytweet.jpg

Nothing illustrates this better than a pair of tweets I saw last week, the first saying "I still love you, @Blackberry", and the second below it: "If you chose a BlackBerry over an iPhone you need a kick in the teeth".

But if the worst was to happen to RIM, Blackberries would still go on working. And people would still be clicking away on the handset the next morning, emailing on the train, unconcerned whether the new operating software is 10 months or 10 years away.

I won't repeat the figures of RIM's decline here, we know things are looking very grim. They look worse than the worst ratings for the worst TV show EVER. And we're talking Big Brother's Little half Brother, presented by Gary Glitter and Fred West.

But whatever the markets, analysts and morons who want to kick Blackberry owners in the teeth say, RIM's loyal customers are unmoved.

There is a huge disconnect between the voices of doom bemoaning the financials on the one hand, and the owners who will love Blackberry forever on the other.

The Bold and the Curve will become the mobile equivalent of much-loved vintage sports cars which have long since gone out of production.

"They don't make them like this anymore," you can imagine a collector saying, as he caresses the keys, wistfully remembering the first time he fired someone by text.

For dedicated users, there is simply no substitute for the BlackBerry keypad, so carefully sculpted that even a sausage-fingered farm hand can type accurately at 30 words a minute.

Last week journalist and broadcaster Piers Morgan spoke for many in his profession when he Tweeted that someone must save RIM, because he can't do without his BlackBerry.

Of my colleagues at a recent leaving do, for every iPhone user, there were eight BlackBerry owners. Most just don't like using a touchscreen for typing. And what else is a phone for!

From Presidents and Prime Ministers to footballers and Wags and millions in between, BlackBerry is still the daily survival tool of choice.

But, if the market says NO, not even this impressive army of influential fans will be able to save its former tech-God maker.

The only strategy is to start collecting. Now. Someone switches to an iPhone? Take their old unwanted BlackBerry off them.

See one going cheap at a dodgy-looking market stall? Buy it.

Look, there's a baby gurgling over one. Steal it. See a hoodie hunched over his? Offer him any amount of crack in exchange. Borrow as many as you can to "make emergency calls", and run off with them.

Just build your stash, quickly.

Get good-as-new shiny ones to pose with and save scratched ones for spare parts, ready to feed the cottage industry that will spring up dedicated to refurbishing and reconditioning handsets.

Keep them in a safe and secret place ready for when that awful day comes.

Because, sadly, it can't be far away.

DISCLAIMER: This article contains exaggeration and hyperbole and is not intended in any way to incite crime or violence. BBM was not mentioned to avoid BlackBerry phones being wrongly linked to last Summer's British riots. Piers Morgan was not harmed in any way during the writing of this feature because of his unwavering support for Blackberry, despite the opportunity to jokingly compare his CNN ratings with the decline of RIM. Piers Morgan is 47.

 

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Newspapers and broadcasters are preparing obituaries for RIM. The Blackberry apocalypse is nigh. Treatments vary. One uses a mocked up headline graphic of the company logo, crossing out the M and inse...
Newspapers and broadcasters are preparing obituaries for RIM. The Blackberry apocalypse is nigh. Treatments vary. One uses a mocked up headline graphic of the company logo, crossing out the M and inse...
 
 
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This user has chosen to opt out of the Badges program
09:48 PM on 07/04/2012
Ive been a BB fan for years! ALthough, to be honest here, the only reason why I have not switched to an Android is because I absolutely need a proper button keyboard with my oafish fingers....
01:42 PM on 07/04/2012
Blackberry is stil the 2nd choice mobile OS in the UK. It is falling, but not a nose dive like elsewhere:

http://gs.statcounter.com/#mobile_os-GB-monthly-201106-201206
HUFFPOST SUPER USER
Amorak
06:05 PM on 07/03/2012
RIM's demise is not far away, huh? The iPhone was released 5 years ago as of June 29. It hasn't changed since - it's an unchanged experience! It's got nowhere to go but down! Both Android and iPhone booted the BlackBerry. They both started with a zero user base. BlackBerry is starting with a huge user base. Think of RIM as a startup but with a huge edge - many users already love it! It seems to me that RIM has huge potential there! And if this device is both cool and utilitarian then watch for it to be the tool of choice for a new generation of ambitious upwardly mobile youth that need to look damn serious in front of a very tough business world!

If a RIM advertising campaign were to show the difference between a giggling office malingerer with an iPhone and a serious achiever with a BlackBerry, who knows how it could catch on? But OS10 MUST provide a very complete experience for all basic business, social, media and networking needs! I have high hopes!
This user has chosen to opt out of the Badges program
11:56 PM on 07/03/2012
It's kind of simple and I'dlike to knock someone over the head at RIM for not getting it. My wife has an iPhone. I have a BB.

My e-mail is mich better.
I can type 3 times as fast as her iPhone and more accurately, which I need for business.
My battery lasts much looooooooooooooooooooonger.

She has me beat with a better Internet. BB Internet sucks.

So Blackberry: Give me an Internet that works better than the iPhone. That's all I need.
HUFFPOST SUPER USER
Amorak
12:43 AM on 07/04/2012
And we have micro-SD memory cards, context-sensitive menus, replaceable batteries. There's a lot happening there. I admire Steve Jobs, Jonathon Ive and what they created in the iPhone but the iPhone is not the only answer.

My wife has an iPhone also and it falls to me to take care of it. I envy some of the apps but there's nothing there that I can't get on a laptop, ultra-notebook or tablet and they have bigger screens. I'll keep my BB and look forward to a big step forward with BB10.