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Wayne Hemingway

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Record Store Day: More Than Just Listening to a Band

Posted: 21/04/2012 00:00

Today is Record Store Day. That it was felt necessary to instigate a Record Store Day says a lot about how technology is changing life's landscape. It would be hard to argue that digital technology hasn't enhanced our lives.

In my line of work, designing digitally has revolutionised what we are able to achieve and the speed we can achieve it, and many of our products can be sampled and delivered via digital manufacturing. The digital explosion has democratised creativity and allowed everyone to 'have a go'. From animators to film makers to musicians a bedroom at home has become a creative studio.

But we are human, we are physical, we are tactile and most of us have a desire to surround ourselves with possessions. We collect, we hoard, and we get pleasure from holding things. It may save space by getting rid of our books, magazines and records, it may reduce the use of resources but for many of us it would take away joy and as my pop used to say "You are only here three score and 10, enjoy it".

As a child, my house was full of visual stimulation, from my mum and nan buying vibrant cotton prints to make their summer dancing dresses, to the evocative album covers that spanned '60s quadraphonic exotica to those wonderful '60s Beatles album and single covers. I used to love helping my mum take a dozen 7" singles out of their beautifully designed sleeves and stack them up on the drop down arm of the stereogram. As if by magic, once Cliff's Summer Holiday would finish and then the arm would move across, the mechanism would click and Elvis would take over.

As a young teenager, the first thing I would plan after watching the likes of David Bowie, Slade, and The Sweet at King George's Hall. Blackburn, was how could I earn enough money to buy the album at Ames Record Bar in The Precinct. It drove me on to develop a work ethic by doing errands around the house and work at the local farm.

As I moved into my mid-teens, I spent just about every evening in my mum and stepdad's pub, washing glasses and dishes and 'waiting on'. Every penny went on buying Northern Soul records at Wigan Casino or disco and funk at Blackpool Mecca, as well as spending hours in Ames buying DIY punk gems like Spiral Scratch and Teenage Kicks and all those Linder-designed Buzzcock's albums.

And you know what? I would meet people, we would chat, we would learn about upcoming gigs, form bands, form friendships. Records shops like Ames Record Bar were social clubs for like-minded music lovers and unlike today's digital music forums, we could actually see the whites of people's eyes, and have real human interaction. Ames Record Bar was a reason why Blackburn town centre was a magnet for me in terms of a social and cultural hub... don't get me started on the contribution of digital to the continued decline of mankind's greatest social gathering space, the town centre...

Records were one of my routes into design. The sleeves became artworks that I would pore over and the excitement about a new release was about the whole package.

Records have always taken pride of place in our living room. Mrs H and I like a tidy house, we don't have many ornaments, but records are our art collection and from our Red or Dead days through to our Vintage Festival days, they have been a constant source of inspiration, have allowed us to recall great moments in time and are a visual record of the history of art, graphics, cultural thinking. They provide warmth, comfort, belonging and should we, like many, develop some form of dementia in our old age then I am sure that our records will be one of the stimulations that will help us keep in touch with ourselves.

There is a place for digital music, having a vast music library in your pocket is pretty cool and useful, but going into your local record store, a veritable art gallery and having a physical chat with a fellow music lover, enjoying a coffee, perusing the magazine racks, being stimulated to go and watch a local gig or that hand written ad for a drummer.

You can be sure that most performers make their music with a visual stimulation or also have a visual way to express their music. The record store brings music, art, design and people together and in a way it has been the record store that has been the inspiration to the Vintage Festival, which is about music being part of a much wider cultural landscape and like a record store is about far more than just listening to a band.

 
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Today is Record Store Day. That it was felt necessary to instigate a Record Store Day says a lot about how technology is changing life's landscape. It would be hard to argue that digital technology ha...
Today is Record Store Day. That it was felt necessary to instigate a Record Store Day says a lot about how technology is changing life's landscape. It would be hard to argue that digital technology ha...
 
 
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vividrick
I came, I saw...I had a cup of tea!
12:29 on 22/04/2012
I hear what you're saying Wayne. I speak as a graphic designer, and strolling in a record shop, glancing from cover to cover is comparable to being in an art gallery. Especially with vinyl, the smells, designs & feelings from which I talk is also extended to books. The relationship with music & design took a great knock with the phenomenom of the download, shame that now books may suffer similar fate. The sad thing is, is music, movies & books relationship with design (graphic design) will effectively suffer more. It was a beautiful relationship when design done good, as with it's relationship with packaging, when packaging done good. The feeling of books & records is actually quite sensual.
10:31 on 21/04/2012
But Mr. Hemingway, I think you still know in your heart that the "Record Store" business model is in rapid decline, and that "Record Store Day" will do nothing to halt that decline. Just as the "Buy My Album" business model for recording artists is in rapid decline.

It's sad, I agree, and I acknowledge that. But I also acknowledge that the vinyl album is a 21st century buggy whip, and the Record Store is a 21st century blacksmith shop.
15:22 on 21/04/2012
Simon, have you been in an independent record store lately?

My partner and my son run the very successful Drift Records in Totnes, Devon - record sales have been growing steadily over the 10 years that they've been tradingt, and yep where's the most significant growth? .....Vinyl!

People just love it, especially the very savvy teen and twenty something age group. True it'll never hit the heights of when it was the only physical media, but my friend it is truly alive and kicking!

The record shop is now servicing a "niche" marketspace, long may it continue to do so, bless all of the shops still left out there!
15:39 on 21/04/2012
Indeed, and there are all kinds of "niche" shops that manage to survive and even thrive.

But you and I both know that while vinyl may see the most significant growth in a niche record store, that's *not* the most significant growth in the music recording industry.

And every year brings more record store closings than openings. I'd love it if it were otherwise, but there are lots of things I'd like to turn the clock back on. Depending on people's age, they wax nostalgic about vinyl and the loss of record stores, or wax nostalgic over music videos and mourn what's become of MTV, or wax nostalgic over AOR madio and mourn what's become of FM-radio, or wax nostalgic over WABC and Cousin Brucie and mourn what's become of AM-radio...
09:31 on 21/04/2012
can beat putting on record and seeing it play and to here that cracling sound , beats cds anyday of the week the sound on cd maybe better but wheres the passion that a record player has and looking at the art on cover of a album to detail records come first they will never die