Zoe Yates
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Featured in titles such as Marie Claire and listed in the top 10 to follow for London Fashion Week by Fashion Telegraph; Zoe shares her passion for fashion via Twitter, Facebook and LittleMissFashion.com.

When she's not writing, Zoe can often be found running on the streets of her home town, researching the latest trends or on the hunt for chocolate (her other love).

Zoe also assists a number of emerging fashion designers to help them create and maintain digital marketing activities through websites and other online media.

Entries by Zoe Yates

Why I May Never Buy New Again

(0) Comments | Posted 13 July 2013 | (16:53)

This year at Brighton Fashion Week we saw the introduction of the Sustain show, an event created to showcase ethically minded design. Designs were created using both sustainable and up-cycled materials - and wow, what a show it was!

The show took place in the stunning St Bartholomew's church. As...

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Dr. Martens Fashionable Expansion

(0) Comments | Posted 1 July 2013 | (08:47)

In the early 1900's Benjamin Griggs and Septimus Jones set up a boot making partnership in Northamptonshire creating boots for factory workers and the military, but Dr. Martens as we know it today wasn't formed until much later. In the 1960's the then Chairmen of the company Bill Griggs licensed...

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Graduate Fashion Week 2013

(0) Comments | Posted 16 June 2013 | (23:19)

Firstly, I just wanted to make a quick apology for the delay in publishing this blog entry. unfortunately i've been suffering from a tummy problem over the last few weeks that resulted in me having to attend hospital. I'm pleased to say that I'm now feeling much better and have...

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Fashion Alters Gender Definitions

(0) Comments | Posted 10 May 2013 | (21:36)

Society in general likes to categorise the things we encounter in life, 'male' and 'female' are simple examples of this. I'm no specialist in human behavior but to me it appears that when the lines are blurred, society becomes a little unsure on quite how to deal with an individual...

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Does Fashion Need Real Fur?

(21) Comments | Posted 12 April 2013 | (00:00)

I grew up in the 90s surrounded by shell suits and jeans with Flintstones characters printed on the legs. I remember I had my favourite blue shell suit trousers with Adidas printed down the leg so large it went from my hip down to my feet.They were truly awful but,...

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The Digital High Street

(2) Comments | Posted 24 February 2013 | (23:00)

It's 6am and I'm up early to hit the gym. Before I leave to inflict more pain on myself I launch the news app on my phone. The first thing I read is that another fashion retailer has gone into administration. In this instance it was Republic, but over the...

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Emerging Shoe Designers - Meet The YGen

(1) Comments | Posted 27 January 2013 | (17:45)

As a girl, I am always on the look out for new and exciting shoes; shoes that are a little different from the mainstream and shoes I'm unlikely to see worn by hundreds of other girls on the high street.

Young and emerging designers, as we know, are creative...

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A Few Fashion Predictions for 2013

(0) Comments | Posted 8 January 2013 | (23:31)

2012 showed us that fashion, more than ever, has few barriers when it comes to trends. A great example of this is the Onesie, the perfect trend for keeping warm in your house. However, a number of celebs and fashionistas thought they would mix their perfectly made up faces and...

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The Gadget Show

(0) Comments | Posted 12 December 2012 | (20:19)

I'm a geek and, yes, I'm proud of it too. I'm the kind of geek who likes cool gadgets that improves people's lives. I am not the sort of geek, however, who likes games consoles. In fact, like most girls I imagine, I have little or no interest in gaming...

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An Evening with Milly J Shoes

(0) Comments | Posted 28 November 2012 | (20:09)

On Friday 23 November I was invited to the opening of the Milly J Shoes exhibition at the Northampton Shoe Museum. For those of you who regularly read my articles, you'll likely recall my article about Milly winning a Theo Paphitis award earlier in the year, so I was keen...

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European Fashion Counterfeits

(0) Comments | Posted 28 October 2012 | (21:09)

Any of you who follow me on twitter will know that recently I visited the island of Mallorca a few weeks back. The island is beautiful and I really enjoyed my time there. However I did notice one thing that worried me a little. I spotted a number of, what...

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Create A Life You Want To Lead

(0) Comments | Posted 13 October 2012 | (11:34)

I regularly meet and talk with lots of young and emerging designers. For me, these designers are the future of British fashion, design without limits and are unafraid to take risks.

Almost every new designer I meet tells me how they often struggle, regularly questioning whether they...

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London Fashion Week Online

(0) Comments | Posted 23 September 2012 | (11:36)

So usually this time of year I'm running around London Fashion Week rushing from show to show and no matter what shoes I wear I end up with my feet punishing me in some way. So this season I decided on something slightly different. As much as it pained me,...

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Fashion at the Design Museum

(0) Comments | Posted 4 September 2012 | (23:16)

Following on from my 'Christian Louboutin bares his sole' article... As I left the exhibition I noticed a sign pointing to another exhibition upstairs. So, I decide to take a look and, to my surprise, it was another event featuring award winning designers.

The exhibition covered fashion, industrial...

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Christian Louboutin Bares His Sole

(0) Comments | Posted 15 August 2012 | (19:32)

Almost every girl who has a love for shoes shares a love for Christian Louboutin; his famously creative shoes are desired by women across the world. This summer, The Design Museum in London presented an exhibition of the French shoe designer, celebrating a career which has pushed the boundaries of...

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Social Fashion

(0) Comments | Posted 22 July 2012 | (19:35)

Yorkshire born Bethany Wells is an entrepreneur and has been since a very young age. Growing up in a creative home surrounded by art studios and workshops Bethany was able to express and test out her ideas outside of school hours.

"School was a small part of my life because...
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The Great British Fashion Graduates

(0) Comments | Posted 26 June 2012 | (21:15)

Britain is widely acknowledged to be one of the most influential countries in the world when it comes to fashion - the home of Burberry, Mulberry and the incredible Alexander McQueen to mention but a few.

So how does Britain produce such amazing fashion talent? I believe a key reason...

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Brighton Fashion Week 2012

(0) Comments | Posted 12 June 2012 | (19:48)

31st May 2012 - I awaken to what appears to be an average day with the clouds indecisive of whether or not they will rain on us and thinking about what outfit to wear today. Suddenly the words of 'it's Brighton today' pop into my head and I'm overcome with...

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Shoe Designer Wins the Theo Paphitis Award

(0) Comments | Posted 4 June 2012 | (20:16)

Milly Jupp, from Hertfordshire is a woman who has many things on the go, though they all fuse together. A designer, actress, singer and business woman, she enjoys and thrives on challenges. Designing special edition shoes with quirky and unusual designs is what she loves.

Milly has recently been awarded...

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Fashion Targets Breast Cancer Launch

(0) Comments | Posted 30 April 2012 | (08:01)

With the rapidly changing weather we're experiencing at the moment it's sometimes a little difficult to get excited about fashion right now, I seem to spend my time deciding on whether I need a coat or will a cardigan be enough?

There is however, a launch in the fashion...

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