With the rapidly changing weather we're experiencing at the moment it's sometimes a little difficult to get excited about fashion right now, I seem to spend my time deciding on whether I need a coat or will a cardigan be enough?
There is however, a launch in the fashion industry we can all get excited about - the launch of this years Fashion Targets Breast Cancer campaign. For any of you that follow me via Twitter and/or my website, you'll know I've been supporting FTBC for a number of years taking part in advertising campaigns that included stars such as Cat Deeley and Myleene Klass. I also designed some exclusive products I've sold to raise money for this amazing charity.
You can watch the advertising video here
This years campaign launches on April 30, with the collection taking on a patriotic British theme. There are some amazing British brands on board including M&S, Debenhams, Topshop, River Island and Laura Ashley. Each item carries a minimum 30% donation to Breakthrough Breast Cancer's life-saving work.
FTBC 2012 has three trends available -Rainbow Fields, Royal Affair and Postcard Promenade - channeling iconic British past times and letting women chose the way they wear their support.
A few of my favorites from this years collection include the beautiful Red Natasha Dress £150 from Coast, the Aura Bracelet £58.00 from MyWardrobe.com and the Target Canvas Bag £4.00 from Marks and Spencer. All of these items will go on sale from the April 30.
The amazing range of products makes it easier than ever to show support for FTBC, whether it be a wrist band, a dress or jewellery, not only will you be wearing a seasons must have you'll also be showing your support for FTBC.
The faces of this year's campaign are Georgia May Jagger and Pixie Geldof. I will be tweeting campaign pictures of Georgia and Pixie over the coming days.
There are of course many other ways you can help raise money for FTBC. ITV's resident fashion expert, Antonia O'Brien has drawn up some handy tips to get people rallying together, in style, for this vital cause.
Antonia O'Brien says : "All of our wardrobes are full of clothes, shoes, bags and jewels that we never wear but can't bring ourselves to get rid of. What could be a better reason to have a big clear out than to raise money for a fantastic charity like Fashion Targets Breast Cancer? So girls let's go, persuade your family and friends to take part in a 'swishing' party and you may find yourself some fashion treasure that's been hiding in your best friends (or Mum's) wardrobe.''
• Host a themed swishing party (who doesn't love fancy dress?') and ask the girls to dress up according to your chosen theme. Whether that is as 1920s flapper girls, your favourite Royal, girl band or Hollywood actress - make it a fun and charitable evening to remember.
• For a successful 'swish' ask everyone to bring their unwanted clothes, bags, shoes, hats, jewellery, accessories - everything-to put together and then swap. After all, we know that one woman's trash is another woman's treasure (and I want her red patent platforms!)
• And now onto how to fundraise from your swishing party. All you need to do is charge your family and friends a small admission fee to come along and 'swish,' and the money raised will go directly to Fashion Targets Breast Cancer. Just think, those old dungarees could help the 1 in 8 women who are likely to be diagnosed with breast cancer in their lifetime.
• Or what about a raffle? Whether you host it in your living room or town hall, just ask your friends to donate prizes that tie into this year's 2012 British FTBC theme, think "Rule Britannia" in red, white and blue.
• Now, have you got Naomi Campbell's super-swagger? Organise a catwalk show where you style a friend in clothes from your wardrobe, and then that look can go on sale. Then get creative and post your supermodel pictures on Facebook and Twitter to inspire others to join in, follow and fundraise with this year's FTBC fashion campaign.
If you need more help with your event, whatever you decide, Fashion Targets Breast Cancer has designed and made all you need. For a fundraising pack visit: www.fashiontargetsbreastcancer.org.uk or call 08080 100 200.
Please remember, one in eight women will be diagnosed with breast cancer in their lifetime and together we can fight it. By rallying together in style, buying the products and helping to raise vital funds we can make a real difference to people affected by breast cancer.
So please "Buy It, Fight It and Wear your Support" for Fashion Targets Breast Cancer.
P.S Follow me on Twitter as I will be offering some exclusive iPhone / iPad cases that I created to help support FTBC this year.
Follow Zoe Yates on Twitter: www.twitter.com/lil_missfashion