26/05/2009 09:38 BST | Updated 22/05/2015 10:12 BST

Iiamo - The Self-Heating Baby Bottle

Those long nights of faffing around heating up baby bottles to just the right temperature could soon be over.

A baby bottle which is supposed to heat milk to body temperature in just four minutes is set to be launched in the UK.

Iiamo Go, invented by a Danish company, has disposable heating cartridges which warms milk up to 37 degrees.

This could be invaluable on long car journeys, at airports, in restaurants - when you're out for the day pretty much anywhere.

It would also take away a lot of the hassle at night-time - when you're half asleep and really don't want to be messing about with kettles and bowls and thermometers.

The bottle is lead, phthalates, BPA and PVC free, and there's no need for batteries or electricity. The cartridge contains salt and water which are mixed together to provide energy to heat the bottle.

Danish makers of Iiamo say the innovative design takes the stress out of feeding your baby when away from home.

Nikolaj Leonhard-Hjorth, from Iiamo, told the Daily Mail: "The company directors are both parents and they know about the difficulties of trying to bottle feed babies when not at home.

"It was important for us to find a way to let parents bottle feed while allowing them to be flexible and mobile to do other things at the same time.

"And this bottle means parents no longer have to worry about where and how they are going to feed their baby."

The bottle has been a big success in Denmark and Iiamo now has plans to launch the bottle in the UK. It will cost around £20 but if it works it could well be worth it.

If you ask me, though, babies are getting soft. We buy them the softest blankets, the most comfortable mattresses, we massage them with organic cold-pressed oils, and now they want self-heating bottles?

The little tyrants. Get them used to room temperature milk and tell them to stop being so fussy.