14/07/2009 08:06 BST | Updated 22/05/2015 10:12 BST

Win £250 To Spend On People Tree Fairtrade Baby, Kids And Teen Wear

With the first Green Britain Day just a few days behind us I'd like to take this opportunity to bang the drum a little about a favourite Fairtrade brand of mine, People Tree, and let you know about a competition to win free clothes.

You may have heard of People Tree already. The brand is available in Topshop plus over 100 boutiques across the UK, has an online shop and, most impressively, pioneering founder Safia Minney was awarded an MBE in the Queen's Birthday Honours list last month.The collection also won the fashion prize at the Observer Ethical Awards last month. People Tree manages to create ethical fashion you'd actually be happy to dress your kids, and yourself in. There's not a sniff of leftie hippy about it.

Many items in the women's collection would be suitable for maternity wear, but it's the baby, kids and teen stuff I'm recommending today. It's ethical, cute and very well priced. There's a decent Sale on right now too. Wouldn't it be brilliant to buy ethical items for your kids from the get-go? I say we should all put this on our baby gift list.

What makes ethical childrenswear? Well, ideally it is Fairtrade (workers are paid fair wages and work in fair conditions), is totally organic or at least minimises use of pesticides and toxic dyes in production, and / or makes use of more readily sustainable fabrics and fibres, such as bamboo and hemp. It's also of superior quality so that it lasts for longer.

If you haven't bought from People Tree before, or are new to choosing ethical fashion, here's a good way to get in the vibe. Eco glossy magazine is running a competition this week to win £250 to spend on any item at the People Tree website.

Enter the competition here. Deadline for entries is midnight this Friday.