31/08/2009 06:32 BST | Updated 22/05/2015 06:12 BST

Madonna's Choice Of Children's Backpack

Madonna has long been a style leader, and sets trends with pretty much everything she wears or uses. So if you're looking for a cute new children's backpack to kick off the new term, how about one that's become a favourite of celebrities like the Material Girl and Denise Richards?

Launching in the UK in September 2009 courtesy of Bibs and Stuff, Skip-Hop Zoo Pack Backpacks have already become a hit with celebs and their children in the US.

The range includes four exceptionally cute designs - Puppy, Mouse, Penguin and Monkey. So far the puppy seems to be getting the most celeb votes, but I like the penguin (though I wouldn't want to take him on in a staring competition).

The size of the Zoo Pack Backpacks makes them ideal for filling up with goodies ready for a day out, or taking a packed lunch and other essentials to nursery or pre-school. The manufacturers say they're designed for children aged 2 - 5 years old, but as you can see from the photo, they can also be toted by fifty one year old mothers of three on their travels.

Wonder what Madonna carries in hers? Probably not a Fruit Shoot and a strawberry jam sandwich, but you never know.

As well as being fun to look at, the Backpacks are designed to be highly practical too. The insulated front pouch can be used for keeping snacks cool and includes two extra interior pockets. There's also an adjustable mesh side pocket for holding drinks bottles, and the main compartment is pretty spacious. Actress Denise Richards (below) was recently spotted using her Skip Hop Backpacks at the beach with daughters Sam and Lola.

There are adjustable straps, and the material is hard-wearing with easy to wipe clean lining. The bag is free from BPA, Phthalate and PVC, so nothing nasty to trouble the environment. There's also a write-on name tag so that when you're out for coffee with Madge, Denise etc, you don't all get your backpacks mixed up.

The Skip-Hop Zoo Pack Backpack retails at £19. To find a stockist, call 01293 774924 or visit the Bibs and Stuff website.