Erdem A/W 2010: Backstage At London Fashion Week

THE SCOOP: Erdem is one of the hottest catwalk tickets every LFW, and with his trademark florals and feminine dresses, it's no surprise that his gorgeous frocks have been seen on everyone from Keira Knightley to Michelle Obama. This season, the clothes are still beautiful but Erdem's girls have more life experiences - from the Peruvian Andes to Greenland - to show for it. "The inspiration for the makeup is of a girl that's been through something," Gallimore explained before the show. "Not that she's suffered, but that she's experienced something. She's slightly dishevelled-looking, and her skin is really dewy and creamy."

"We were going for more of a boho, slightly dishevelled look," explained Trinder of the hair. "It was about being structured but undone."

GET THE LOOK - MAKEUP: Gallimore used MAC Studio Sculpt on skin and over lips to achieve a complexion that was somewhere between matte and dewy, "almost like an eggshell creaminess," he explained. To create a creamy texture on the eye, he used the deep brown shade of Studio Colour Correctors. "It's the most like the skin of the eye," said Gallimore, "and we blended it out for an airbrush finish." Gallimore then a dark black eye pencil to create a look where "the depth is around the lashline and then dissipates away and seamlessly blends out." Mascara was only used if girls had super pale lashes, otherwise lashes were left untouched. "I wanted it to be a bit of a smokestain and wistful," Gallimore said of the ethereal eyes.

GET THE LOOK - HAIR: First, Trinder prepped the hair with Front Row Blow Dry Spray, then pulled it back into a sleek ponytail, which started at the crown of the head. "I've left floaty, wispy bits at the sides for that dishevelled feel," he said. Then he wove a fishtail through hair, backcombing slightly, and then secured it into a knot with pins, leaving a tiny piece sticking out at the side.