23/09/2010 04:43 BST | Updated 22/05/2015 06:12 BST

Join The Furniture Revolution

Beautiful designer furniture, made to order, but without the sky-high price tag. Sounds like the stuff of fantasy, but the dream may just have come true...

If you've ever fallen in love with a piece of exquisite designer furniture only to have the turning over of the price tag herald an immediate end to the affair, read on. There is now new hope for design junkies everywhere whose budgets may not necessarily match their preferred design aesthetic.

Enter Describing themselves as "idealists" and "children of the revolution", its founders are on a mission – to bring original, high-quality designer furniture to the masses at affordable prices. It sounds too good to be true, but Ning Li, 28, the ideas man behind the newly-launched Made brand explains otherwise. chairs 'Jazz' club chair, £199, (high-street price £475)

"After spending around £4,000 on my first sofa, I discovered by pure chance - a friend of mine happened to work for the company that manufactured it - that the cost price was $300 [around £200]."

Li was prompted to ask himself two questions: One - is the glamour of a chic European middleman brand really worth the outrageous price? Two - is there a way to offer a more affordable price while maintaining design integrity? He answered no and yes and was born.

By stripping out the middlemen and connecting customers directly with the furniture makers, costs are cut by up to 80. But the challenge is that should we grow to 10, 100 or even 1,000 times the size, we still keep it personal."

To join the furniture revolution, go to: