20/10/2010 15:48 BST | Updated 22/05/2015 10:12 BST

Talent Scout: Lulu Kennedy Unveils Limited Edition Collection

From left to right: Louise Gray £780, Roksanda Illincic £450 and Jonathan Saunders £995. Photos courtesy of Lulu & Co

Lulu Kennedy has unveiled her latest fashion project - Lulu & Co, a series of limited edition collaborations with her army of Fashion East designers. Dubbed fashion's fairy godmother, Kennedy has spent the last decade supporting talented new designers, turning them into fashion's most wanted.

From Roksanda Illincic's effortless elegance to Gareth Pugh's leather-clad androgyny, she's supported some of fashion's most exciting names .

Ten dresses will go on sale on October 21 to celebrate Kennedy's work, with a mix of pieces that have been produced for the first time and iconic designs reissued or redesigned. If you want a piece of fashion history in your closet, be sure to mark the date in your diary!

The range will be available at Matches and from Harvey Nichols.