Buy a Christmas toy at IKEA this Christmas and you'll be doing your bit for children who are not as fortunate as ours.
IKEA will donate one euro for every soft toy bought in its stores during the Christmas period, and in the last week before Christmas, will up the stakes by making a donation every time a purchase is made across the entire children's range.
Since 2003, a joint initiative between IKEA, Save the Children and UNICEF has enabled around eight million children in the world's poorest countries to get an education.
The initiative - dubbed the IKEA Soft Toy Movement - has already helped UNICEF raise 23.8 million euros and enabled them to build schools across 30 countries, and offer a quality - and safe - learning environment.
In Niger, this has meant providing schools with tables and chairs inside so that children to not have to sit in the sun or the rain for their lessons. The provision of inside toilets has meant they can safely and hygienically use the lavatory without being embarrassed or placed in danger. UNICEF's schools for Africa programme is also striving to get the 72 million children not enrolled in schools - those who live in the sub-Saharan region - into education and realising their potential.
The IKEA Soft Toy Movement has also made a huge difference to the lives of children living in the poorest areas of Bangladesh. Thanks to donated funds, Save the Children has been able to set up pre-primary schools to help prevent children falling behind due to local language barriers and social marginalisation.
With over 70 soft toys to choose from, and an innovative and exciting range of stationery items and gorgeous make-believe play-sets, your kids will love you for it - as will those whose lives your donation helps change.