09/11/2010 08:36 GMT | Updated 22/05/2015 06:12 BST

Hot Or Not: Magnetic Underwear

Magnetic attraction: would you wear this lingerie? Photo courtesy of Dement Lingerie

A French lingerie company wants to make you feel attractive with magnetic knickers and a bra.

Tiny magnets hold the pieces in place, holding tight enough to ensure that there won't be any accidental knicker-dropping in the office.

According to Dement Lingerie, the company behind the lingerie sets, it will make reckless passion that much easier.

But we can't help but think it's just a convenient excuse for men that can't deal with tricky bra hooks.

Bras cost between €70 and 90, knickers between €50 and 60, and the lingerie is available online at Jollia, as well as stores in the US and France (but sadly not the UK...yet).