10/11/2010 13:19 GMT | Updated 22/05/2015 10:12 BST

"Logos Are So Important": Karl Lagerfeld Gives A Rare Video Interview

When the Kaiser speaks, we listen... Chanel über designer Karl Lagerfeld talks to Evan Davis on Radio 4's Today programme about the fundamental importance of logos, boring fashion in austere times and how his studio doubles as his gymnasium. Click on the video below to see what Mr Lagerfeld has to say on the state of fashion today.