03/03/2011 11:42 GMT | Updated 22/05/2015 06:12 BST

Rihanna Stars In Nivea's 100th Anniversary Campaign

Rihanna in Nivea campaign Rihanna bares all for Nivea. Courtesy of Nivea

Rihanna will help Nivea celebrate their 100th anniversary by starring in their latest ad campaign. The singer, who poses naked in the advert, is being dubbed as the brand's 'new voice' but we can't help but admire her natural beauty.

Nivea will also sponsor Rihanna's Loud tour later this year and the brand will also be venturing into digital marketing and social media to engage with a younger audience. It sounds like there will be no escaping the Nivea and Rihanna collaboration! Watch out for Nivea's new face in May.

What do you think of Rihanna's new ad? Let us know in a comment below.

Passion for fashion? Follow us on Twitter and become our fan on Facebook