When it comes to her videos, we've become quite accustomed to seeing Rihanna writhing about provocatively in a series of outrageous outfits - S&M bondage attire, anyone? - but the star has gone back to basics in the video for new single, California King Bed.
Forget latex dresses, OTT headpieces and death-defying heels - RiRi's gone all romantic on us.
The video sees the 23-year-old going bare-faced (ultra-long lashes excluded) and barefoot, alternating between a sheer white dress and some simple white pyjamas, which - while granted, are of the skimpier, flesh-flashing variety - are still a world away from her usual attention-grabbing ensembles.
Cue some rolling in fields, snuggling up to a rather hot male model in a very large (presumably King-sized) bed, and general wind-machine posing from the new, au naturel Rihanna.
And of course, we love it.
Check out the video for yourself here, and let us know what you think below.