03/08/2011 17:16 BST | Updated 22/05/2015 10:12 BST

Gwen Stefani Named New Face Of L'Oreal Paris

L'Oreal Paris' new face: Gwen. WireImage

Those platinum locks and trademark red lips have made Gwen Stefani a beauty icon for years. So there was no doubt the stylish songstress would be tapped as the face of a cosmetics brand.

Stefani is the newest face of L'Oréal Paris, and joins the cosmetics giant's stable of stars which includes Beyoncé, Eva Longoria and Jennifer Lopez.

"I can't believe I get to be one of the L'Oréal Paris girls," Stefani said. "I love playing dress up, on stage or shooting videos, it's always been one of my favorite parts of being in a band."

Stefani's cherry pout is being put to good use: her first campaign will be for the brand's Infallible Le Rouge lip colour. Her first advert will air during the Golden Globes this Sunday.