So while we were loving the star style and festival beauty on show at this year's V Festival, we couldn't help but notice that there were some seriously bronzed bods on display in the sunshine, too.
And it all made sense once we paid a little visit to the St Tropez tent in the Virgin Media Louder Lounge...
The lovely ladies inside their pop-up tanning hut were treating celebs and lucky festival-goers to some tanning treats to complete their festival look - whether it was just a touch of shimmer, or a full on whole body spray tan.