18/09/2011 15:42 BST | Updated 22/05/2015 06:12 BST

The Fashion Pr Diaries: BoJo, Peaches &Amp; TOWIE

The fashion pr diaries: BoJo, Peaches & TOWIE All the fashion talk clearly hurts poor Boris' head. Photo: PA

We all know London Fashion Week is about the clothes, the collections and the trends for next season, but it's also about our (or at least MY) guilty pleasure: celeb watching. And with that, I bring you the highlights from day one. London Fashion Week celebrity spots come in two forms: front row at the shows, and later at the after parties. First up the shows - Nicola Roberts made an early bid at the first show of the week Paul Costello, whilst Diana Vickers, Tolulah Adeyemi and Zara Martin were spotted at the Krystof Strozyna show and Clare Maguire, VV Brown and Ronnie Wood's squeeze Ana Araujo were all seen front row at Basso & Brooke. Of course though it was PPQ that stole day one's Celebrity Crown.

Anyone who has ever been to a PPQ knows it's an absolute scrum on the door and cramped and hot inside, but for the famous-face-followers amongst us it's a treasure trove. And this season did not disappoint - Peaches Geldof, Erin O'Connor, Olivia Inge, Natt Weller and TOWIE's Lydia (you can't knock them for their all-inclusive F-ROW) all made an appearance to the delight of the photographers and neck-craners alike.

After the shows comes the parties, and sure enough the PPQ faces turned out in force at The Mayfair Hotel (where else?) for their shindig. Don't expect many of these faces to appear at the shows again today dear reader, but fear not as Vivienne Westwood's show later today never fails to bring out a celebrity crowd. And then of course there's her party, last time a highlight of the week's champagne/drinks-sponsored-cocktail quaffing rounds.

The fashion team will doubtless tell you about Basso's beautiful prints and return to their signature look, Bebaroque's amazing bejewelled tights and socks at PPQ, and what the early front runners are for S/S 2012 trends, but I have given you something far more fun, I like to call it The Inside Scoop.

PS must give a special mention to BoJo gallantly opening LFW, an ambassador for British
Fashion he is not but we love him all the same!

By Jamie Holloway