Diana... whose particular brand of magic which, as her brother told us at her funeral, can "never be replaced". Perhaps not, but it can be bottled apparently, with yet another filmmaker attempting to do justice to the memory of the ethereal princess.
Most recently, we've had actor Keith Allen causing controversy with his film Unlawful Killing - a documentary investigation into conspiracy surrounding her death in 1997.
Producer Stephen Evans is the first, however, to bring us a big-budget drama detailing arguably the most volatile period in Diana's life - the breakdown of her marriage to Prince Charles, and their tumultuous divorce in 1996.
Evans has aristocratic form, with previous work including The Madness of King George and The Wings of the Dove. And Diana's former henchmen, security man Ken Wharfe and private secretary Patrick Jephson, are both on the payroll to ensure authenticity.
In today's Guardian, Evans describes Diana as "a wagonload of monkeys but she was also an amazing, fascinating, ballsy woman", and adds: "You don't often get a movie like this where you know, that if you can make it work, it is bomb proof."
No lead actress has yet been cast, but the script is on its way. The Diana myth-making machine continues to rumble.