10/10/2011 12:32 BST | Updated 10/12/2011 05:12 GMT

Listen To The First Burberry Single Rose Performed By The Feeling

From interactive ad campaigns to the world's debut 'Twit-walk' (catwalk via Twitter) Burberry has always been something of a trail blazer when it comes to fashion firsts. And now the brand is launching its very own single.

Recorded in collaboration with band The Feeling, the song will feature as the backing track to the Christmas advert for new fragrance Burberry Body, starring the beautiful Rosie Huntington-Whiteley.