A retail chain has introduced a super sized ‘fitting lounge’ to accommodate its larger customers.
Plus-sized brand, Simply Be, recently launched the new-look fitting rooms in a store in Liverpool and Manchester, where normal-sized changing rooms were replaced with jumbo-sized versions.
The fitting rooms aren’t only bigger, they also feature sprawling sofas and ‘magic mirrors’, which take pictures of the customer in their outfit and allow them to email the snaps to friends for their opinion.
Customers don’t even have to leave the privacy of the fitting room to make their plus-size purchases as cash registers are located in the changing area. The aim of the vamped up, roomy changing room was to avoid customers feeling awkward when trying on clothes.
The retail brand previously sold clothes in catalogues and online only so their larger customers could save the embarrassment of trying on clothes in a store.
Simply Be plan to roll out five more of the super sized fitting rooms in 2012.