21/11/2011 04:44 GMT | Updated 20/01/2012 05:12 GMT

Video: Cheryl Cole as you've never seen her before

It's a far cry from her preened and polished X Factor image, but former judge Cheryl Cole breaks out of the Barbie doll school of beauty for a fresh, sexy new video, Tear It Up, to coincide with the launch of Rankin's new magazine, Hunger.