In the UK Siri is a somewhat useless personal assistant which provides vaguely amusing answers to our purile questions.
But in the US, Siri is turning into a massive pain in the neck for Apple.
The voice-activated PA now won't or can't find abortion clinics, giving the impression that it is either an arch conservative, or simply ineffectual.
One US-based iPhone user tested the rumour and asked Siri "Find abortion clinics". Siri responded "I don't see any abortion clinics. sorry about that."
He then asked "Why are you anti-abortion?" it responded "I am what I am." And unfortunate answer at the least for the brand that's the bastion of free-thinking liberals everywhere.
But the problem is apparently not deliberate.
In the New York Times on Wednesday, Natalie Kerris, Apple spokesperson said: "These are not intentional omissions meant to offend anyone. It simply means that as we bring Siri from beta to a final product, we find places where we can do better, and we will in the coming weeks."
Tim Cook, Apple CEO, told Nancy Keenan, president of NARAL Pro-Choice America Foundation: "Our customers use Siri to find out all types of information and while it can find a lot, it doesn't always find what you want. These are not intentional omissions meant to offend anyone, it simply means that as we bring Siri from beta to a final product, we find places where we can do better and we will in the coming weeks. I appreciate you pointing this out."
Watch Steven Colbert's take on the controversy: